Industry Benchmark

Photography Industry

701 sites audited across all platforms and verticals.

701Sites
54.2Avg Score
sivanaskayo.com Best · 94.9
victorfraile.com Worst · 19.5

Average Scores

Total Score 54.2
AI Readability 64.8
Security 41.9
Efficiency 55.4
Structure 64.2
Load Complexity 56.1
Lighthouse 44.1


Verticals in Photography

Fashion-Editorial 215 sites · 54.4 Commercial-Product 143 sites · 54.6 Real-Estate 59 sites · 55.7 Travel 54 sites · 56.3 Food-Beverage 53 sites · 56.7 Fine-Art 42 sites · 53.9 Hospitality 26 sites · 52.8 Headshots-Corporate 21 sites · 61.9 Unknown 21 sites · 48.1 Corporate-personal 19 sites · 40.1 Wedding 15 sites · 53.2 Graphic-Design 11 sites · 49.9 Photographer 11 sites · 49.6 Family 7 sites · 54.8 Event-Concert 3 sites · 40.5 Sports-Action 1 sites · 59.1

Platforms Performance

Platform Score Efficiency Security Sites
Bablab 90.3 89.0 100.0 8
Livebooks 61.7 74.0 16.7 6
Pixieset 59.9 61.8 63.1 14
Photofolio 59.7 73.4 16.4 120
Squarespace 55.3 48.3 57.2 231
Wix 54.4 48.7 50.0 27
Framer 53.7 53.5 50.0 2
Format 53.6 48.8 66.4 54
Custom 52.9 59.7 32.6 69
Wordpress 52.0 57.1 28.6 87
Adobe Portfolio 51.4 55.1 33.3 9
Zenfolio 50.9 48.5 58.3 4
Semplice 50.6 58.3 25.0 4
Webflow 50.5 51.5 44.4 6
Showit 48.0 51.5 30.6 12
Pixpa 47.1 38.5 83.3 6
Weebly 42.9 44.0 16.7 1
Cargo 41.5 50.0 16.7 11
Photoshelter 32.6 35.1 17.5 22
SmugMug 30.9 28.0 33.3 8
* Averages scores.

Top 10 Sites

#DomainScorePlatformVertical
#1 sivanaskayo.com 94.9 Bablab Hospitality
#2 andrewburnsphoto.com 94.4 Bablab Commercial-Product
#3 luisgarciafoto.com 92.6 Bablab Travel
#4 rutimh.com 92.2 Bablab Headshots-Corporate
#5 portraittoronto.com 90.1 Bablab Fashion-Editorial
#6 robert-doisneau.com 87.6 Custom Food-Beverage
#7 worldofsensation.com 87.1 Bablab Food-Beverage
#8 chemallanos.com 86.6 Bablab Fashion-Editorial
#9 peterzullo.it 84.3 Bablab Travel
#10 daviddegner.com 83.9 Wordpress Fashion-Editorial
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