30.6
Probably not
9Sites
30.6Avg Score
33.4Avg Load
33.3Avg Security
Performance Averages Overview
Score Distribution
0–44
9
Industries Using SmugMug
| Industry | Sites | Score | Efficiency | Security |
|---|---|---|---|---|
| Photography | 8 | 30.9 | 28.0 | 33.3 |
| Corporate-personal | 1 | 28.3 | 28.0 | 33.3 |
* Averages scores.
Platform Insights
Overall Platform Health
This platform shows significant performance gaps. Sites may be constrained by platform defaults or lack of optimization practices.
Opportunities for improvement
- Review whether platform defaults are limiting scores across all sites.
- Consider auditing the lowest-scoring sites individually for systemic issues.
Strengths & Gaps
AI Readability is the platform's strongest dimension (avg 35.1), while Structure shows the most room for improvement (avg 21.5). This gap is significant and likely reflects a systemic limitation of this platform.
Opportunities for improvement
- Prioritize Structure improvements across sites on this platform.
- Investigate whether platform architecture is limiting Structure scores.
Score Distribution
100% of sites fall below 60 - a large share of the platform's sites need meaningful work.
Opportunities for improvement
- The lower-scoring segment is large enough to warrant a targeted improvement campaign.
- Few sites have reached high scores - platform-level best practices may not be well established.
Industry Performance
Photography sites on this platform lead with an average of 30.9, while Corporate-personal sites trail at 0. The gap between industries is significant, suggesting adoption maturity varies widely.
Opportunities for improvement
- Review Corporate-personal sites specifically - they may benefit from industry-targeted recommendations.
Top 10 Sites on SmugMug
| # | Domain | Score | Platform | Vertical |
|---|---|---|---|---|
| #1 | danielshea.com | 42.3 | SmugMug | photographer |
| #2 | gilmoregang.com | 36.8 | SmugMug | unknown |
| #3 | reylopezphoto.com | 32.4 | SmugMug | Food-Beverage |
| #4 | sergeyponomarev.com | 29.9 | SmugMug | Real-Estate |
| #5 | portfolio.scottkelby.com | 28.3 | SmugMug | Fashion-Editorial |
| #6 | craigdenis.com | 28.0 | SmugMug | Hospitality |
| #7 | portfolio.shoottokyo.com | 27.9 | SmugMug | Fashion-Editorial |
| #8 | emily-teague.com | 26.5 | SmugMug | Fashion-Editorial |
| #9 | richardterborg.com | 23.1 | SmugMug | Fashion-Editorial |