Industry Benchmark

Photography Industry

1117 sites audited across all platforms and verticals.

1117Sites
54.7Avg Score
sivanaskayo.com Best · 94.9
victorfraile.com Worst · 19.5

Average Scores

Total Score 54.7
AI Readability 66.2
Security 42.2
Efficiency 55.5
Structure 64.8
Load Complexity 54.6
Lighthouse 45.8


Verticals in Photography

Fashion-Editorial 333 sites · 54.9 Commercial-Product 207 sites · 54.8 Travel 114 sites · 56.4 Food-Beverage 101 sites · 57.0 Fine-Art 71 sites · 54.5 Real-Estate 68 sites · 55.1 Hospitality 37 sites · 52.7 Photographer 37 sites · 51.6 Corporate-personal 32 sites · 43.6 Wedding 26 sites · 56.1 Headshots-Corporate 25 sites · 61.0 Graphic-Design 24 sites · 54.7 Unknown 21 sites · 48.1 Family 9 sites · 55.6 Event-Concert 8 sites · 50.0 Photography 3 sites · 58.4 Sports-Action 1 sites · 59.1

Platforms Performance

Platform Score Efficiency Security Sites
Bablab 90.3 89.0 100.0 8
Exhibit 64.0 77.3 16.7 4
22Slides 62.6 79.0 16.7 1
Pixieset 60.0 60.9 65.7 16
Livebooks 59.9 71.3 16.7 8
Photofolio 59.6 73.2 16.5 136
Framer 56.7 57.0 50.0 3
Squarespace 56.0 49.7 56.8 380
Wix 56.0 50.7 50.0 44
Custom 54.1 57.7 39.0 155
Format 53.7 49.1 66.4 66
Wordpress 52.8 57.9 27.0 181
Webflow 52.3 54.3 43.9 11
Semplice 51.7 59.0 26.2 7
Adobe Portfolio 51.0 55.4 33.3 17
Zenfolio 50.9 48.5 58.3 4
Showit 49.3 53.9 27.1 16
Weebly 48.4 56.0 16.7 2
Pixpa 48.0 39.4 83.3 7
Cargo 44.4 53.9 16.7 20
Photoshelter 32.6 35.1 17.5 22
SmugMug 31.0 27.9 33.3 9
* Averages scores.

Top 10 Sites

#DomainScorePlatformVertical
#1 sivanaskayo.com 94.9 Bablab Hospitality
#2 andrewburnsphoto.com 94.4 Bablab Commercial-Product
#3 luisgarciafoto.com 92.6 Bablab Travel
#4 rutimh.com 92.2 Bablab Headshots-Corporate
#5 portraittoronto.com 90.1 Bablab Fashion-Editorial
#6 robert-doisneau.com 87.6 Custom Food-Beverage
#7 worldofsensation.com 87.1 Bablab Food-Beverage
#8 chemallanos.com 86.6 Bablab Fashion-Editorial
#9 peterzullo.it 84.3 Bablab Travel
#10 daviddegner.com 83.9 Wordpress Fashion-Editorial
>> All websites