Lighting for a video shoot

Create your video portfolio website

Develop your video portfolio website to show and share your work effectively. Elevate your creative business with the user-friendly and cost-effective website builder offered by Bablab, designed specifically for videographers and creators. This comprehensive guide provides all the essential information you need to create your online portfolio website successfully.

A video on a website is very powerful

Why do I need an online video portfolio website?

Videographers and filmmakers must craft captivating professional online portfolio websites to effectively showcase and share their work. The goal is to make a lasting impression with their videography portfolio, converting visitors into clients and fostering the growth of their videography business in the online sphere.

How to make an online videography portfolio website?

Crafting a successful online videography portfolio website demands a blend of inspiration, imagination, curation, and flawless execution.


Here are a few tips to guide you in creating an online portfolio website that you can truly take pride in:

Videographer always has a pencil and notebook next to his computer

1. Have a clear vision

Similar to any project, your online portfolio should have well-defined goals. Once you ascertain the purpose of your online portfolio, you can strategically plan the actions required to achieve those objectives.

As creators, your portfolio serves as your primary introduction to the world, reaching diverse audiences in various ways. It may be viewed by potential employers or future clients, making it a crucial tool for showcasing your skills.

Approach the creation of your online portfolio with the same dedication as you would a significant project for a client. Develop a brief, establish clear goals, and understand the purpose behind its creation. This mindset distinguishes you as a creative professional and demonstrates your capability to work not only for others but also for yourself.

Direct view of what is captured by the camera in a video shoot

2. Be direct and selective

Many creators fall into the trap of trying to convey too much through their online portfolio websites. A crucial aspect of the creation process involves selecting precisely what you want to communicate and determining the most effective way to convey that message.

Begin with a overarching idea of what you want to communicate and what you want the world to understand about you. Continually question whether each artwork or image contributes to telling that story; if not, reconsider its inclusion.

Key elements of this approach include having a clear understanding of your target audience and the most effective ways to engage with them. As you proceed with your planning, you'll develop a distinct picture of your target audience, allowing you to communicate more directly with them. Seek inspiration from exemplary online portfolio examples.

It's worth noting that some portfolios aren't necessarily tailored with potential clients or employers in mind. Some creators use their portfolios to share work, seek feedback from peers, or showcase their creations to friends and family.

Simple color grading for videos

3. Keep it simple and consistent

While originality is crucial in the creative process, it should not compromise the best practices in web design. Ensure that users from all backgrounds can intuitively navigate and use your website. Your portfolio should function seamlessly and load quickly on both mobile and desktop devices. Prioritize the user experience by incorporating intuitive website navigation and design.

Avoid going overboard with intricate designs. While everyone wants their work to stand out, creating an overloaded website with numerous animations and extravagant artwork may not be the most effective approach. Utilize white space to balance busy parts of the page. The ultimate goal should always be to create a clean, easy-to-understand website.

Videographer shooting a musician - best combination in the world

4. Showcase your best work

Once you've identified what you're marketing and who your target audience is, it's time to craft your pitch. Your pitch comprises a curated selection of the best work on your online portfolio website. This process requires you to evaluate your work from the perspective of your audience, which can be challenging.

Consistently question whether each piece contributes to the overarching story you want to tell and helps achieve your website's goals. If you decide to include something from a few years ago, ensure that it still aligns visually with your current style. For instance, if you're a photographer adopting newer editing techniques, revisit the original file and update it. Maintaining a cohesive look and feel across all the images in your gallery is crucial.

color grading app

5. Brand your website

Begin with the essentials - your domain name and your brand logo. Invest in a custom domain name, which typically costs only a few dollars per year but adds significant authority to your marketing efforts. Ensure that you use your custom domain name with your website.

Moreover, a well-designed logo representing your brand plays a crucial role in establishing you as a professional and enhancing your credibility. The visual identity provided by a distinct logo contributes to your overall brand image.

Videographer sharing her process with a smile

6. Share your creative process

Go beyond merely showcasing your work and provide insight into your creative process. This not only introduces the person behind the work but, more importantly, illustrates how you tackle real-world projects.

Consider the perspective of a potential client sifting through various portfolios. What will set you apart? Clients are likely to choose someone they believe can deliver the best, most professional results. You can build their trust and confidence by demonstrating exactly what the process entails. Videos or tutorials breaking down specific client projects are effective ways to achieve this.

The objective is to guide your audience through the process, showcasing your ability to respond to briefs, handle feedback, and make revisions. This demonstrates a high level of professionalism and assures clients that you will invest time and consideration into their projects - a quality that resonates positively with them.

drone flying and a kid watching

7. Spread the word

Considering your portfolio website as a marketing tool, ensure you actively promote it. Many creative portfolios are crafted to generate sales leads and enhance brand recognition for the creator. Make it a point to share your web address at every opportunity. Include it prominently on your social media account profiles. If you participate in forums, ensure your signature line features your site. Incorporate it into your emails and on your business cards. Make it your goal to direct everyone to visit your site. This proactive approach can significantly increase the visibility and reach of your portfolio.