Sculpture in an art gallery

Create your stunning artist website

Create your artist website effortlessly using Bablab's all-in-one, no-code website builder designed specifically for artists and illustrators. Exhibit your art through a professional art portfolio website that effectively captures your distinctive artistic style and aligns with your requirements.

Young artist in her studio

Why do you need an art portfolio website?

Every artist requires a professional art portfolio that goes beyond the limitations of a traditional resume. While a resume outlines your experience and qualifications, an art portfolio serves as visual evidence of your talent, creativity, and expertise. It provides a platform to accurately represent and market your work, communicating to potential clients and buyers exactly what you offer and what they can anticipate from your artistic prowess.

In the past, artists lugged around cumbersome physical portfolios. Today, you can transcend these constraints by creating an online portfolio website. Utilize professionally designed art portfolio templates tailored to your unique artistic style. Your art portfolio website not only allows you to showcase your work but also serves as a powerful tool for marketing yourself and gaining exposure in the art world.

How to create your art portfolio website?

Crafting your own online artist portfolio website doesn't have to be a complex endeavor. Fortunately, you don't need to engage a developer or delve into coding. Bablab's intuitive builder simplifies the process, allowing you to effortlessly construct your artist portfolio.


Here are few valuable tips to steer you in the right direction:

An artist portrait

1. Have a clear vision for your website

Defining a clear vision for your website is paramount. What visual impression do you want your portfolio website to leave on visitors and potential clients? Are you seeking a platform solely to showcase your art portfolio, or do you intend to sell your work to gallery owners and collectors?

Approach your art portfolio website with the same thoughtful consideration you give to your artwork. Plan the aesthetics and ambiance you envision for your site. Seek inspiration from impressive art portfolio examples and learn from the strategies employed by successful artists in leveraging their career through portfolio websites.

Establish a set of clear goals as you embark on the journey to build your art portfolio website. Once you've crystallized the type of website you desire, you can initiate the necessary steps to bring your online portfolio to life.

Street artist with his simple gear - a stool and paint

2. Keep it simple and consistent

Your website is an extension of your personal aesthetic, so design an art portfolio website that aligns seamlessly with your artistic style. Embrace the philosophy that less is more; cultivate a website that exudes cleanliness, minimalism, and effortless navigation. Such a design offers the most user-friendly experience, enticing visitors to explore your art portfolio thoroughly.

Consider your website as a unified entity. Ensure consistency across various sections and pages in terms of color, design, and theme. While experimentation is enjoyable, exercise restraint to prevent going overboard. Avoid the pitfall of creating a website so intricately complex that it becomes confusing for users.

Always bear in mind that, akin to art, website design is a form of visual storytelling. Strive to craft a website that narrates a story in an easy, compelling, and, most importantly, comprehensible manner. The goal is to engage visitors with a seamless and captivating journey through your artistic narrative.

Artist curating his work for a gallery

3. Curation Curation Curation

Your art portfolio should serve as a showcase for your best, carefully curated work. A few outstanding pieces significantly outweigh a large number of mediocre ones in demonstrating your skills as an artist. Be intentional about curating artwork that you genuinely want to feature on your website, aiming to make a positive first impression on potential clients, buyers, and visitors.

Each piece featured on your art portfolio website should have a purpose. It should contribute value to your art portfolio and align with the overarching narrative you are trying to convey. Choose pieces that effectively highlight your expertise as an artist, considering projects that showcase the depth and breadth of your skill set and artistic range. Demonstrate your adaptability and versatility across different genres, themes, and artistic mediums.

Additionally, don't shy away from including pieces that may be aesthetically appealing to clients from a purely commercial perspective, even if they may not be the most artistically unique. By carefully considering these factors, you can curate a comprehensive, visually appealing, and commercially viable art portfolio.

Street artist using his favorite color scheme

4. Brand yourself

Embrace your individual art style as a powerful tool to establish a distinctive brand identity for yourself. Create a professional identity that reflects not only your art style and artistic philosophy but also aligns with your personal and professional goals. Your brand serves as a means to stand out from the crowd, differentiating yourself from other artists. Consider what makes your art unique and desirable—this introspection is crucial in the branding process, enhancing your credibility and authority as a creative professional.

While a highly personalized, custom website is a significant step in building your brand, there are additional measures you can take. Acquiring a custom domain name and a personalized brand logo, often at a minimal cost per year, imparts a sense of establishment and legitimacy to your art portfolio website. A personalized logo, in particular, serves as a visual representation of your brand, enhancing memorability and making you instantly recognizable in the competitive artistic landscape.

Artist signing an artwork

5. Make it your own

Art portfolios go beyond showcasing your work; they offer a valuable opportunity to present the person behind the art—yourself. Nailing the right tone and vibe is crucial. Find the balance between maintaining a professional image and injecting a personal touch to allow website visitors to connect and appreciate not just the artwork but also the artist.

Incorporating an 'About' page and a blog is an effective strategy for achieving this balance. The 'About' page provides a dedicated space where you can comprehensively introduce and market yourself as the artist. Integrate forms to facilitate direct contact from potential clients, seizing the opportunity for a call-to-action. Encourage visitors to reach out via email or connect with you on social media, thereby breaking down the barrier between the artist and the audience. Foster direct interaction through your art portfolio, creating a more engaging and personalized experience for visitors.

Performance of an artist full of drama

6. Market your portfolio website

Transitioning art into a profession requires clients, employers, and buyers for your artwork, necessitating recognition. However, relying solely on your work and talent is insufficient for gaining recognition; active self-promotion is essential.

Marketing plays a pivotal role in business growth and demands continuous, concerted effort. To effectively wield your website as a potent marketing tool for your artistic career, spread the word about your art portfolio. Share links on your social media channels, incorporate them into your business cards, inform people about it, and actively distribute links. This approach generates visitors and traffic to your website, providing a platform to showcase your work.

In addition to these efforts, ensure your website is equipped with effective marketing tools. Features such as marketing pop-ups, announcement bars, newsletter services, and SEO tools enhance your art portfolio website, transforming it into a comprehensive tool for not only showcasing your services and artworks but also for actively promoting and selling them.

Artist optimizing her artwork packaging

7. Optimize for search engines

Marketing can often be a complex and costly undertaking. However, there's a way to achieve substantial organic reach and increase web traffic to your website without a hefty investment of money or resources. Search engine optimization (SEO) presents a powerful and cost-effective method to expand your reach and reputation by leveraging search engine results pages. SEO ensures that your art portfolio website ranks favorably in search engine results, attracting organic web traffic.

An effective strategy for optimizing your art portfolio website involves selecting a well-coded, fast-loading template, as search engines tend to favor such designs. Additional methods include utilizing clean URLs, implementing automatic sitemaps, incorporating image alt tags, and securing 256-bit SSL certificates, all contributing to a more SEO-friendly website.