SEO is the foundation of visibility. For content to rank, it must be readable not just by humans, but by every bot that powers discovery and AI integration. Especially AI integrations.
Today, it's not only Google's crawler that matters. AI systems (search assistants like Google's AI Overviews and Microsoft Copilot, generative engines like ChatGPT or Perplexity) scan the web to understand and summarize information. These bots don't just index pages; they interpret them, pulling key facts, names, and links into answers people see directly.
If your site isn't structured clearly, or worse, hidden behind layers of JavaScript, AI tools may misread it or skip it entirely. That can mean your brand, your work, or your services don't appear in AI-driven results, which are increasingly where people look first.
In short: bots are no longer just gatekeepers for search rankings, they're the new curators of information across the internet. And unless your site speaks their language (clean, accessible HTML), you risk being invisible in the very places where your audiences is now discovering content.
Many popular site builders like Wix, Squarespace, Webflow and WordPress page-builders rely heavily on client-side rendering (CSR).
That means the HTML rendered initially is often just a shell. The actual text, images, menus, or links are injected later via JavaScript, which poses two big challenges:
This isn't hypothetical, developers and SEOs have called out platforms:
Bablab delivers fully-rendered HTML on the first response, no JavaScript patch-ups required.
That means:
On Bablab, there's no difference between what you publish and what the world discovers.
Your site is always fast, visible, and understood.