Webflow vs Squarespace — Platform Benchmark

55.0

Webflow

18 sites

56.2

Squarespace

436 sites

WINNER

Score Summary

Avg AI Readability

57.5 76.7

Avg Security

51.9 56.5

Avg Efficiency

55.4 50.2

Avg Total Score

55.0 56.2

Avg Structure

66.1 73.6

Avg Load Complexity

50.7 41.9

Avg Lighthouse

48.8 32.6

Best Site Score

66.4 71.1

Worst Site Score

31.6 36.6

Webflow Squarespace

Performance by Industry

Average total score for each platform within shared industries.

Industry	Webflow	Squarespace
Architecture	—	58.2 18 sites
Content Creation	—	55.8 3 sites
Corporate-personal	—	56.9 29 sites
Design	—	57.7 7 sites
Film & Video	—	57.1 4 sites
Photography	—	56.1 375 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.3-point gap is within the margin of normal variation.

Dimension Edge

Webflow leads in: Efficiency, Load Complexity, Lighthouse. Squarespace leads in: AI Readability, Security, Structure. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Webflow could target AI Readability, Security, Structure to close the gap.
Squarespace could target Efficiency, Load Complexity, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Squarespace has 24.2× more audited sites than Webflow. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.