Platform Benchmark

Webflow Platform

18 sites on this platform audited.

55.0 Average
18Sites
55.0Avg Score
50.7Avg Load
51.9Avg Security

Performance Averages Overview

Total Score 55.0
AI Readability 57.5
Security 51.9
Efficiency 55.4
Structure 66.1
Load Complexity 50.7
Lighthouse 48.8



Score Distribution

60–74
6
45–59
10
0–44
2

Industries Using Webflow

IndustrySitesScoreEfficiencySecurity
Photography 10 53.1 55.5 45.0
Content Creation 3 51.3 51.0 50.0
Design 2 56.6 52.0 66.7
Corporate-personal 2 63.1 59.0 66.7
Architecture 1 65.2 68.0 66.7
* Averages scores.

Platform Insights

Overall Platform Health

This platform shows significant performance gaps. Sites may be constrained by platform defaults or lack of optimization practices.

Opportunities for improvement
  • Review whether platform defaults are limiting scores across all sites.
  • Consider auditing the lowest-scoring sites individually for systemic issues.

Strengths & Gaps

Structure is the platform's strongest dimension (avg 66.1), while Lighthouse shows the most room for improvement (avg 48.8). This gap is significant and likely reflects a systemic limitation of this platform.

Opportunities for improvement
  • Prioritize Lighthouse improvements across sites on this platform.
  • Investigate whether platform architecture is limiting Lighthouse scores.

Score Distribution

67% of sites fall below 60 - a large share of the platform's sites need meaningful work.

Opportunities for improvement
  • The lower-scoring segment is large enough to warrant a targeted improvement campaign.
  • Few sites have reached high scores - platform-level best practices may not be well established.

Industry Performance

Architecture sites on this platform lead with an average of 65.2, while Content Creation sites trail at 51.3. Industries perform fairly consistently on this platform.

Top 10 Sites on Webflow

Webflow head-to-head with:

Wix