Custom vs Cargo
Custom leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Custom | Cargo |
|---|---|---|
| Architecture | — | — |
| Content Creation | — | — |
| Corporate-personal | — | — |
| Design | — | — |
| Film & Video | — | — |
| Photography | — | — |
Comparison Insights
Overall Verdict
Custom holds a modest 6.4-point lead over Cargo. The difference is real but not decisive.
Dimension Edge
Custom leads in: AI Readability, Security, Structure. Cargo leads in: Load Complexity. Custom has a broader performance advantage across dimensions.
Opportunities for improvement
- Custom could target Load Complexity to close the gap.
- Cargo could target AI Readability, Security, Structure to improve.
Industry-by-Industry Results
The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.
Sample Size Consideration
Custom has 9.8× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.