Platform Benchmark

Cargo Platform

26 sites on this platform audited.

45.4 Probably not
26Sites
45.4Avg Score
81.9Avg Load
16.7Avg Security

Performance Averages Overview

Total Score 45.4
AI Readability 42.5
Security 16.7
Efficiency 56.0
Structure 32.5
Load Complexity 81.9
Lighthouse 53.3



Score Distribution

45–59
13
0–44
13

Industries Using Cargo

IndustrySitesScoreEfficiencySecurity
Photography 19 44.3 53.9 16.7
Architecture 3 51.6 62.7 16.7
Corporate-personal 2 43.8 61.0 16.7
Design 1 44.4 59.0 16.7
Film & Video 1 51.9 64.0 16.7
* Averages scores.

Platform Insights

Overall Platform Health

This platform shows significant performance gaps. Sites may be constrained by platform defaults or lack of optimization practices.

Opportunities for improvement
  • Review whether platform defaults are limiting scores across all sites.
  • Consider auditing the lowest-scoring sites individually for systemic issues.

Strengths & Gaps

Load Complexity is the platform's strongest dimension (avg 81.9), while Security shows the most room for improvement (avg 16.7). This gap is significant and likely reflects a systemic limitation of this platform.

Opportunities for improvement
  • Prioritize Security improvements across sites on this platform.
  • Investigate whether platform architecture is limiting Security scores.

Score Distribution

100% of sites fall below 60 - a large share of the platform's sites need meaningful work.

Opportunities for improvement
  • The lower-scoring segment is large enough to warrant a targeted improvement campaign.
  • Few sites have reached high scores - platform-level best practices may not be well established.

Industry Performance

Film & Video sites on this platform lead with an average of 51.9, while Corporate-personal sites trail at 0. The gap between industries is significant, suggesting adoption maturity varies widely.

Opportunities for improvement
  • Review Corporate-personal sites specifically - they may benefit from industry-targeted recommendations.

Top 10 Sites on Cargo

Cargo head-to-head with:

Wix