Custom vs Showit — Platform Benchmark

51.9

Custom

256 sites

WINNER

50.1

Showit

19 sites

Score Summary

Avg AI Readability

52.3 56.4

Avg Security

37.3 29.9

Avg Efficiency

56.8 54.7

Avg Total Score

51.9 50.1

Avg Structure

47.2 59.3

Avg Load Complexity

67.7 49.4

Avg Lighthouse

55.1 55.6

Best Site Score

87.6 71.1

Worst Site Score

15.7 32.4

Custom Showit

Performance by Industry

Average total score for each platform within shared industries.

Industry	Custom	Showit
Architecture	—	47.1 1 sites
Content Creation	—	58.3 2 sites
Corporate-personal	—	—
Design	—	—
Photography	—	49.3 16 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.8-point gap is within the margin of normal variation.

Dimension Edge

Custom leads in: Security, Efficiency, Load Complexity. Showit leads in: AI Readability, Structure. Custom has a broader performance advantage across dimensions.

Opportunities for improvement

Custom could target AI Readability, Structure to close the gap.
Showit could target Security, Efficiency, Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Custom has 13.5× more audited sites than Showit. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.