Custom vs Format
Format leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Custom | Format |
|---|---|---|
| Architecture | — | 60.6 5 sites |
| Content Creation | — | — |
| Corporate-personal | — | 63.3 2 sites |
| Design | — | — |
| Photography | — | 53.7 66 sites |
Comparison Insights
Overall Verdict
Format holds a modest 2.6-point lead over Custom. The difference is real but not decisive.
Dimension Edge
Custom leads in: Efficiency, Load Complexity, Lighthouse. Format leads in: AI Readability, Security. Custom has a broader performance advantage across dimensions.
Opportunities for improvement
- Custom could target AI Readability, Security to close the gap.
- Format could target Efficiency, Load Complexity, Lighthouse to improve.
Industry-by-Industry Results
The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.
Sample Size Consideration
Custom has 3.5× more audited sites than Format. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.