Platform Benchmark

Format Platform

73 sites on this platform audited.

54.4 Average
73Sites
54.4Avg Score
50.9Avg Load
66.5Avg Security

Performance Averages Overview

Total Score 54.4
AI Readability 54.8
Security 66.5
Efficiency 50.2
Structure 47.4
Load Complexity 50.9
Lighthouse 52.4



Score Distribution

60–74
17
45–59
49
0–44
7

Industries Using Format

IndustrySitesScoreEfficiencySecurity
Photography 66 53.7 49.1 66.4
Architecture 5 60.6 59.8 66.7
Corporate-personal 2 63.3 63.5 66.7
* Averages scores.

Platform Insights

Overall Platform Health

This platform shows significant performance gaps. Sites may be constrained by platform defaults or lack of optimization practices.

Opportunities for improvement
  • Review whether platform defaults are limiting scores across all sites.
  • Consider auditing the lowest-scoring sites individually for systemic issues.

Strengths & Gaps

Security is the platform's strongest dimension (avg 66.5), while Structure shows the most room for improvement (avg 47.4). This gap is significant and likely reflects a systemic limitation of this platform.

Opportunities for improvement
  • Prioritize Structure improvements across sites on this platform.
  • Investigate whether platform architecture is limiting Structure scores.

Score Distribution

77% of sites fall below 60 - a large share of the platform's sites need meaningful work.

Opportunities for improvement
  • The lower-scoring segment is large enough to warrant a targeted improvement campaign.
  • Few sites have reached high scores - platform-level best practices may not be well established.

Industry Performance

Corporate-personal sites on this platform lead with an average of 63.3, while Photography sites trail at 53.7. Industries perform fairly consistently on this platform.

Top 10 Sites on Format

Format head-to-head with:

Wix