Custom vs Cargo — Platform Benchmark

51.8

Custom

254 sites

WINNER

45.4

Cargo

26 sites

Score Summary

Avg AI Readability

52.2 42.5

Avg Security

37.2 16.7

Avg Efficiency

56.6 56.0

Avg Total Score

51.8 45.4

Avg Structure

47.1 32.5

Avg Load Complexity

67.6 81.9

Avg Lighthouse

54.9 53.3

Best Site Score

87.6 55.1

Worst Site Score

15.7 30.7

Custom Cargo

Performance by Industry

Average total score for each platform within shared industries.

Industry	Custom	Cargo
Architecture	—	51.6 3 sites
Content Creation	—	—
Corporate-personal	—	43.8 2 sites
Design	—	44.4 1 sites
Film & Video	—	51.9 1 sites
Photography	—	44.3 19 sites

Comparison Insights

Overall Verdict

Custom holds a modest 6.4-point lead over Cargo. The difference is real but not decisive.

Dimension Edge

Custom leads in: AI Readability, Security, Structure. Cargo leads in: Load Complexity. Custom has a broader performance advantage across dimensions.

Opportunities for improvement

Custom could target Load Complexity to close the gap.
Cargo could target AI Readability, Security, Structure to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Custom has 9.8× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.