Cargo vs Format — Platform Benchmark

45.4

Cargo

26 sites

54.4

Format

73 sites

WINNER

Score Summary

Avg AI Readability

42.5 54.8

Avg Security

16.7 66.5

Avg Efficiency

56.0 50.2

Avg Total Score

45.4 54.4

Avg Structure

32.5 47.4

Avg Load Complexity

81.9 50.9

Avg Lighthouse

53.3 52.4

Best Site Score

55.1 68.9

Worst Site Score

30.7 27.3

Cargo Format

Performance by Industry

Average total score for each platform within shared industries.

Industry	Cargo	Format
Architecture	—	60.6 5 sites
Corporate-personal	—	63.3 2 sites
Design	—	—
Film & Video	—	—
Photography	—	53.7 66 sites

Comparison Insights

Overall Verdict

Format meaningfully outperforms Cargo by 9 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Cargo leads in: Efficiency, Load Complexity. Format leads in: AI Readability, Security, Structure. Format has a broader performance advantage across dimensions.

Opportunities for improvement

Cargo could target AI Readability, Security, Structure to close the gap.
Format could target Efficiency, Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Format has 2.8× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.