Cargo vs Custom — Platform Benchmark

45.4

Cargo

26 sites

51.8

Custom

254 sites

WINNER

Score Summary

Avg AI Readability

42.5 52.2

Avg Security

16.7 37.2

Avg Efficiency

56.0 56.6

Avg Total Score

45.4 51.8

Avg Structure

32.5 47.1

Avg Load Complexity

81.9 67.6

Avg Lighthouse

53.3 54.9

Best Site Score

55.1 87.6

Worst Site Score

30.7 15.7

Cargo Custom

Performance by Industry

Average total score for each platform within shared industries.

Industry	Cargo	Custom
Architecture	—	52.4 6 sites
Content Creation	—	54.1 6 sites
Corporate-personal	—	47.3 86 sites
Design	—	66.2 3 sites
Film & Video	—	—
Photography	—	53.9 153 sites

Comparison Insights

Overall Verdict

Custom holds a modest 6.4-point lead over Cargo. The difference is real but not decisive.

Dimension Edge

Cargo leads in: Load Complexity. Custom leads in: AI Readability, Security, Structure. Custom has a broader performance advantage across dimensions.

Opportunities for improvement

Cargo could target AI Readability, Security, Structure to close the gap.
Custom could target Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Custom has 9.8× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.