Custom vs Cargo — Platform Benchmark

51.9

Custom

256 sites

WINNER

45.3

Cargo

28 sites

Score Summary

Avg AI Readability

52.3 43.3

Avg Security

37.3 16.7

Avg Efficiency

56.8 55.6

Avg Total Score

51.9 45.3

Avg Structure

47.2 31.8

Avg Load Complexity

67.7 81.6

Avg Lighthouse

55.1 53.1

Best Site Score

87.6 55.1

Worst Site Score

15.7 30.7

Custom Cargo

Performance by Industry

Average total score for each platform within shared industries.

Industry	Custom	Cargo
Architecture	52.4 6 sites	51.6 3 sites
Content Creation	54.1 6 sites	—
Corporate-personal	47.3 86 sites	42.5 3 sites
Design	66.2 3 sites	44.4 1 sites
Film & Video	—	51.9 1 sites
Photography	54.1 155 sites	44.4 20 sites

Comparison Insights

Overall Verdict

Custom holds a modest 6.6-point lead over Cargo. The difference is real but not decisive.

Dimension Edge

Custom leads in: AI Readability, Security, Structure, Lighthouse. Cargo leads in: Load Complexity. Custom has a broader performance advantage across dimensions.

Opportunities for improvement

Custom could target Load Complexity to close the gap.
Cargo could target AI Readability, Security, Structure, Lighthouse to improve.

Industry-by-Industry Results

Custom wins in 4 of 6 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Custom has 9.1× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.