Platform Comparison

Cargo vs Format

Format leads
45.4
Cargo
54.4
Format
WINNER

Score Summary

Avg AI Readability
42.5 54.8
Avg Security
16.7 66.5
Avg Efficiency
56.0 50.2
Avg Total Score
45.4 54.4
Avg Structure
32.5 47.4
Avg Load Complexity
81.9 50.9
Avg Lighthouse
53.3 52.4
Best Site Score
55.1 68.9
Worst Site Score
30.7 27.3
Cargo Format

Performance by Industry

Average total score for each platform within shared industries.

Industry Cargo Format
Architecture 51.6 3 sites 60.6 5 sites
Corporate-personal 43.8 2 sites 63.3 2 sites
Design 44.4 1 sites
Film & Video 51.9 1 sites
Photography 44.3 19 sites 53.7 66 sites

Comparison Insights

Overall Verdict

Format meaningfully outperforms Cargo by 9 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Cargo leads in: Efficiency, Load Complexity. Format leads in: AI Readability, Security, Structure. Format has a broader performance advantage across dimensions.

Opportunities for improvement
  • Cargo could target AI Readability, Security, Structure to close the gap.
  • Format could target Efficiency, Load Complexity to improve.

Industry-by-Industry Results

Format wins in 3 of 5 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Format has 2.8× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.