website benchmark

danwilton.co.uk Website

Last audited May 8, 2026 · 1 total audit(s)

https://danwilton.co.uk/ ↗

42.5 Needs Work

Score Breakdown

Industry avg: 44.3 · -1.8 vs industry+platform avg

AI Readability 30.8
Security 16.7
Structure 40.0
Load Complexity 77.0
Lighthouse 48.0

Industry + platform average

How This Site Compares

Cargo sites in Photography

42.5 · danwilton.co.uk
44.3 · Avg (Cargo in Photography)
This site Industry + platform avg
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AI Readability

30.8

This score estimates how effectively AI systems can interpret, summarize, and reference your website content.

Content Structure Clarity

100/100

Your page structure is exceptionally clear. AI systems can easily identify sections and understand content hierarchy.

Semantic Understanding

0/100

Limited semantic markup reduces the ability of AI systems to confidently interpret your content.

Opportunities for improvement
  • Add more specific schema types.
  • Add Person schema.
  • Add CreativeWork schema.

AI Preview Readiness

98/100

Your metadata is well optimized for previews, summaries, and AI-generated snippets.

Content Accessibility Signals

26/100

Weak accessibility signals may reduce AI understanding of page relationships and visual content.

Opportunities for improvement
  • Add descriptive alt text to all images.
Technical Details
SchemaNo Schema tags found
Open Graph: og:locale og:title og:description og:url og:image og:type
Twitter Card: twitter:card twitter:title twitter:description twitter:image
Content:Page has 0 words; Avg sentence length: 0; Content noise ratio: 0;
Images: 345; Image/100 words ratio: 0; No video found.
Semantic:Main tag: not found; Footer tag: not found; Header tag: not found;
Heading clarity score: 100; Reading level grade: 0; Semantic richness score: 0
SEO Basics:Image alt coverage ratio: 0; No Title tag found.
No Meta description found. Canonical tag not found.

Website Efficiency

55

Measures how efficiently your website is structured, delivered, and experienced across devices.

40/100
Structural Efficiency
77/100
Load Efficiency
Key Insights
  • The page structure is relatively heavy, which may impact rendering performance.
  • Asset weight is moderate to high, which can affect mobile load experience.
  • Multiple third-party domains may increase load complexity and reduce stability.

 

Google's Pagespeed Insights

48/100
48
Performance
65
Accessibility
100
Best Practices
92
SEO
Technical Details
Html structure: Page built of 2046 DOM nodes - may lead to slower rendering and increased memory usage; Html file size: 666.96 KB
Networking: External assets from 5 third-party domains!! (11 JS, 2 CSS), totaling at 2.596 MB.
Results: TTFB: 322.4ms; Fully Loaded: 2.70s
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Security

16.7

This score evaluates browser security protections, encrypted communication, and modern security header coverage.

Secure Connection Protection

50/100

Basic HTTPS protection is present, but additional transport security improvements are recommended.

Opportunities for improvement
  • Add Strict-Transport-Security headers.

Browser Attack Prevention

0/100

Missing browser protections increase exposure to common attack techniques.

Opportunities for improvement
  • Prevent clickjacking with X-Frame-Options.
  • Prevent unsafe MIME sniffing with X-Content-Type-Options.

Content Execution Control

25/100

Without a Content Security Policy, browsers have fewer restrictions on executable content.

Opportunities for improvement
  • Add a Content-Security-Policy header.

Security Header Coverage

17/100

Several important security protections are missing or incomplete.