Wix vs Squarespace
Wix leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Wix | Squarespace |
|---|---|---|
| Architecture | — | — |
| Content Creation | — | — |
| Corporate-personal | — | — |
| Design | — | — |
| Film & Video | — | — |
| Photography | — | — |
Comparison Insights
Overall Verdict
Both platforms perform at a very similar level - the 1.1-point gap is within the margin of normal variation.
Dimension Edge
Wix leads in: Efficiency, Lighthouse. Squarespace leads in: Security, Structure, Load Complexity. Squarespace has a broader performance advantage across dimensions.
Opportunities for improvement
- Wix could target Security, Structure, Load Complexity to close the gap.
- Squarespace could target Efficiency, Lighthouse to improve.
Industry-by-Industry Results
The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.
Sample Size Consideration
Squarespace has 7.3× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.