Platform Comparison

Wix vs Cargo

Wix leads
57.4
Wix
WINNER
45.4
Cargo

Score Summary

Avg AI Readability
77.4 42.5
Avg Security
50.0 16.7
Avg Efficiency
52.9 56.0
Avg Total Score
57.4 45.4
Avg Structure
64.7 32.5
Avg Load Complexity
37.2 81.9
Avg Lighthouse
57.5 53.3
Best Site Score
69.7 55.1
Worst Site Score
42.6 30.7
Wix Cargo

Performance by Industry

Average total score for each platform within shared industries.

Industry Wix Cargo
Architecture
Content Creation
Corporate-personal
Design
Film & Video
Photography

Comparison Insights

Overall Verdict

Wix meaningfully outperforms Cargo by 12 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Wix leads in: AI Readability, Security, Structure, Lighthouse. Cargo leads in: Efficiency, Load Complexity. Wix has a broader performance advantage across dimensions.

Opportunities for improvement
  • Wix could target Efficiency, Load Complexity to close the gap.
  • Cargo could target AI Readability, Security, Structure, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Wix has 2.3× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.