Wix vs Squarespace — Platform Benchmark

57.4

Wix

60 sites

WINNER

56.2

Squarespace

436 sites

Score Summary

Avg AI Readability

77.4 76.7

Avg Security

50.0 56.5

Avg Efficiency

52.9 50.2

Avg Total Score

57.4 56.2

Avg Structure

64.7 73.6

Avg Load Complexity

37.2 41.9

Avg Lighthouse

57.5 32.6

Best Site Score

69.7 71.1

Worst Site Score

42.6 36.6

Wix Squarespace

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Squarespace
Architecture	—	58.2 18 sites
Content Creation	—	55.8 3 sites
Corporate-personal	—	56.9 29 sites
Design	—	57.7 7 sites
Film & Video	—	57.1 4 sites
Photography	—	56.1 375 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.1-point gap is within the margin of normal variation.

Dimension Edge

Wix leads in: Efficiency, Lighthouse. Squarespace leads in: Security, Structure, Load Complexity. Squarespace has a broader performance advantage across dimensions.

Opportunities for improvement

Wix could target Security, Structure, Load Complexity to close the gap.
Squarespace could target Efficiency, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Squarespace has 7.3× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.