Wix vs Cargo — Platform Benchmark

57.4

Wix

60 sites

WINNER

45.4

Cargo

26 sites

Score Summary

Avg AI Readability

77.4 42.5

Avg Security

50.0 16.7

Avg Efficiency

52.9 56.0

Avg Total Score

57.4 45.4

Avg Structure

64.7 32.5

Avg Load Complexity

37.2 81.9

Avg Lighthouse

57.5 53.3

Best Site Score

69.7 55.1

Worst Site Score

42.6 30.7

Wix Cargo

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Cargo
Architecture	—	51.6 3 sites
Content Creation	—	—
Corporate-personal	—	43.8 2 sites
Design	—	44.4 1 sites
Film & Video	—	51.9 1 sites
Photography	—	44.3 19 sites

Comparison Insights

Overall Verdict

Wix meaningfully outperforms Cargo by 12 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Wix leads in: AI Readability, Security, Structure, Lighthouse. Cargo leads in: Efficiency, Load Complexity. Wix has a broader performance advantage across dimensions.

Opportunities for improvement

Wix could target Efficiency, Load Complexity to close the gap.
Cargo could target AI Readability, Security, Structure, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Wix has 2.3× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.