Webflow vs Wix — Platform Benchmark

55.0

Webflow

18 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

57.5 77.4

Avg Security

51.9 50.0

Avg Efficiency

55.4 52.9

Avg Total Score

55.0 57.4

Avg Structure

66.1 64.7

Avg Load Complexity

50.7 37.2

Avg Lighthouse

48.8 57.5

Best Site Score

66.4 69.7

Worst Site Score

31.6 42.6

Webflow Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Webflow	Wix
Architecture	—	59.2 2 sites
Content Creation	—	64.2 2 sites
Corporate-personal	—	61.0 10 sites
Design	—	60.1 2 sites
Photography	—	56.0 44 sites

Comparison Insights

Overall Verdict

Wix holds a modest 2.4-point lead over Webflow. The difference is real but not decisive.

Dimension Edge

Webflow leads in: Efficiency, Load Complexity. Wix leads in: AI Readability, Lighthouse. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Webflow could target AI Readability, Lighthouse to close the gap.
Wix could target Efficiency, Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Wix has 3.3× more audited sites than Webflow. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.