Photofolio vs Cargo — Platform Benchmark

59.6

Photofolio

149 sites

WINNER

45.4

Cargo

26 sites

Score Summary

Avg AI Readability

64.2 42.5

Avg Security

16.5 16.7

Avg Efficiency

73.4 56.0

Avg Total Score

59.6 45.4

Avg Structure

80.5 32.5

Avg Load Complexity

83.2 81.9

Avg Lighthouse

53.5 53.3

Best Site Score

68.9 55.1

Worst Site Score

44.1 30.7

Photofolio Cargo

Performance by Industry

Average total score for each platform within shared industries.

Industry	Photofolio	Cargo
Architecture	—	51.6 3 sites
Corporate-personal	—	43.8 2 sites
Design	—	44.4 1 sites
Film & Video	—	51.9 1 sites
Photography	—	44.3 19 sites

Comparison Insights

Overall Verdict

Photofolio meaningfully outperforms Cargo by 14.2 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Photofolio leads in: AI Readability, Efficiency, Structure. Cargo leads in: nada. Photofolio has a broader performance advantage across dimensions.

Opportunities for improvement

Cargo could target AI Readability, Efficiency, Structure to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Photofolio has 5.7× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.