Custom vs Zenfolio
Custom leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Custom | Zenfolio |
|---|---|---|
| Architecture | — | — |
| Content Creation | — | — |
| Corporate-personal | — | — |
| Design | — | — |
| Photography | — | — |
Comparison Insights
Overall Verdict
Both platforms perform at a very similar level - the 0.9-point gap is within the margin of normal variation.
Dimension Edge
Custom leads in: Efficiency, Load Complexity, Lighthouse. Zenfolio leads in: Security, Structure. Custom has a broader performance advantage across dimensions.
Opportunities for improvement
- Custom could target Security, Structure to close the gap.
- Zenfolio could target Efficiency, Load Complexity, Lighthouse to improve.
Industry-by-Industry Results
The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.
Sample Size Consideration
Custom has 63.5× more audited sites than Zenfolio. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.