Platform Comparison

Custom vs Wordpress

Wordpress leads
51.8
Custom
254 sites
52.5
Wordpress
235 sites
WINNER

Score Summary

Avg AI Readability
52.2 63.8
Avg Security
37.2 26.9
Avg Efficiency
56.6 57.4
Avg Total Score
51.8 52.5
Avg Structure
47.1 63.5
Avg Load Complexity
67.6 52.9
Avg Lighthouse
54.9 55.6
Best Site Score
87.6 83.9
Worst Site Score
15.7 28.4
Custom Wordpress

Performance by Industry

Average total score for each platform within shared industries.

Industry Custom Wordpress
Architecture — 48.3 19 sites
Content Creation — 55.0 3 sites
Corporate-personal — 53.0 25 sites
Design — 52.0 10 sites
Film & Video — 64.7 1 sites
Photography — 52.8 177 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 0.7-point gap is within the margin of normal variation.

Dimension Edge

Custom leads in: Security, Load Complexity. Wordpress leads in: AI Readability, Structure. Each platform has distinct strengths in different dimensions.

Opportunities for improvement
  • Custom could target AI Readability, Structure to close the gap.
  • Wordpress could target Security, Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.