Custom vs Framer
Custom leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Custom | Framer |
|---|---|---|
| Architecture | — | 55.0 1 sites |
| Content Creation | — | — |
| Corporate-personal | — | — |
| Design | — | 46.5 3 sites |
| Photography | — | 53.7 2 sites |
Comparison Insights
Overall Verdict
Both platforms perform at a very similar level - the 1.5-point gap is within the margin of normal variation.
Dimension Edge
Custom leads in: AI Readability, Efficiency, Load Complexity. Framer leads in: Security, Lighthouse. Custom has a broader performance advantage across dimensions.
Opportunities for improvement
- Custom could target Security, Lighthouse to close the gap.
- Framer could target AI Readability, Efficiency, Load Complexity to improve.
Industry-by-Industry Results
The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.
Sample Size Consideration
Custom has 42.3× more audited sites than Framer. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.