Cargo vs Wix — Platform Benchmark

45.4

Cargo

26 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

42.5 77.4

Avg Security

16.7 50.0

Avg Efficiency

56.0 52.9

Avg Total Score

45.4 57.4

Avg Structure

32.5 64.7

Avg Load Complexity

81.9 37.2

Avg Lighthouse

53.3 57.5

Best Site Score

55.1 69.7

Worst Site Score

30.7 42.6

Cargo Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Cargo	Wix
Architecture	—	59.2 2 sites
Content Creation	—	64.2 2 sites
Corporate-personal	—	61.0 10 sites
Design	—	60.1 2 sites
Film & Video	—	—
Photography	—	56.0 44 sites

Comparison Insights

Overall Verdict

Wix meaningfully outperforms Cargo by 12 points on average. This reflects a consistent quality gap across their sites.

Dimension Edge

Cargo leads in: Efficiency, Load Complexity. Wix leads in: AI Readability, Security, Structure, Lighthouse. Wix has a broader performance advantage across dimensions.

Opportunities for improvement

Cargo could target AI Readability, Security, Structure, Lighthouse to close the gap.
Wix could target Efficiency, Load Complexity to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Wix has 2.3× more audited sites than Cargo. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.