Wordpress vs Custom — Platform Benchmark

52.5

Wordpress

235 sites

WINNER

51.8

Custom

254 sites

Score Summary

Avg AI Readability

63.8 52.2

Avg Security

26.9 37.2

Avg Efficiency

57.4 56.6

Avg Total Score

52.5 51.8

Avg Structure

63.5 47.1

Avg Load Complexity

52.9 67.6

Avg Lighthouse

55.6 54.9

Best Site Score

83.9 87.6

Worst Site Score

28.4 15.7

Wordpress Custom

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wordpress	Custom
Architecture	48.3 19 sites	52.4 6 sites
Content Creation	55.0 3 sites	54.1 6 sites
Corporate-personal	53.0 25 sites	47.3 86 sites
Design	52.0 10 sites	66.2 3 sites
Film & Video	64.7 1 sites	—
Photography	52.8 177 sites	53.9 153 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 0.7-point gap is within the margin of normal variation.

Dimension Edge

Wordpress leads in: AI Readability, Structure. Custom leads in: Security, Load Complexity. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wordpress could target Security, Load Complexity to close the gap.
Custom could target AI Readability, Structure to improve.

Industry-by-Industry Results

Custom wins in 3 of 6 shared industries - its overall lead holds across verticals.