Wix vs Webflow — Platform Benchmark

57.4

Wix

60 sites

WINNER

55.0

Webflow

18 sites

Score Summary

Avg AI Readability

77.4 57.5

Avg Security

50.0 51.9

Avg Efficiency

52.9 55.4

Avg Total Score

57.4 55.0

Avg Structure

64.7 66.1

Avg Load Complexity

37.2 50.7

Avg Lighthouse

57.5 48.8

Best Site Score

69.7 66.4

Worst Site Score

42.6 31.6

Wix Webflow

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Webflow
Architecture	59.2 2 sites	65.2 1 sites
Content Creation	64.2 2 sites	51.3 3 sites
Corporate-personal	61.0 10 sites	63.1 2 sites
Design	60.1 2 sites	56.6 2 sites
Photography	56.0 44 sites	53.1 10 sites

Comparison Insights

Overall Verdict

Wix holds a modest 2.4-point lead over Webflow. The difference is real but not decisive.

Dimension Edge

Wix leads in: AI Readability, Lighthouse. Webflow leads in: Efficiency, Load Complexity. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wix could target Efficiency, Load Complexity to close the gap.
Webflow could target AI Readability, Lighthouse to improve.

Industry-by-Industry Results

Wix wins in 3 of 5 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Wix has 3.3× more audited sites than Webflow. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.