Wix vs Squarespace
Wix leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Wix | Squarespace | Winner |
|---|---|---|---|
| Architecture | 59.2 2 sites | 58.9 14 sites | Wix |
| Content Creation | 61.0 1 sites | 54.7 1 sites | Wix |
| Corporate-personal | 64.2 3 sites | 60.1 2 sites | Wix |
| Design | 60.1 2 sites | 56.2 1 sites | Wix |
| Film & Video | — | 52.5 1 sites | — |
| Photographer | — | 54.2 9 sites | — |
| Photography | 54.4 27 sites | 55.3 231 sites | Squarespace |
Comparison Insights
Overall Verdict
Both platforms perform at a very similar level - the 0.5-point gap is within the margin of normal variation.
Dimension Edge
Wix leads in: Efficiency, Lighthouse. Squarespace leads in: Security, Structure, Load Complexity. Squarespace has a broader performance advantage across dimensions.
Opportunities for improvement
- Wix could target Security, Structure, Load Complexity to close the gap.
- Squarespace could target Efficiency, Lighthouse to improve.
Industry-by-Industry Results
Wix wins in 4 of 7 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.
Sample Size Consideration
Squarespace has 7.4× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.