Wix vs Squarespace — Platform Benchmark

57.4

Wix

60 sites

WINNER

56.2

Squarespace

436 sites

Score Summary

Avg AI Readability

77.4 76.7

Avg Security

50.0 56.5

Avg Efficiency

52.9 50.2

Avg Total Score

57.4 56.2

Avg Structure

64.7 73.6

Avg Load Complexity

37.2 41.9

Avg Lighthouse

57.5 32.6

Best Site Score

69.7 71.1

Worst Site Score

42.6 36.6

Wix Squarespace

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Squarespace
Architecture	59.2 2 sites	58.2 18 sites
Content Creation	64.2 2 sites	55.8 3 sites
Corporate-personal	61.0 10 sites	56.9 29 sites
Design	60.1 2 sites	57.7 7 sites
Film & Video	—	57.1 4 sites
Photography	56.0 44 sites	56.1 375 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.1-point gap is within the margin of normal variation.

Dimension Edge

Wix leads in: Efficiency, Lighthouse. Squarespace leads in: Security, Structure, Load Complexity. Squarespace has a broader performance advantage across dimensions.

Opportunities for improvement

Wix could target Security, Structure, Load Complexity to close the gap.
Squarespace could target Efficiency, Lighthouse to improve.

Industry-by-Industry Results

Wix wins in 4 of 6 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Squarespace has 7.3× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.