Squarespace vs Wix — Platform Benchmark

56.2

Squarespace

436 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

76.7 77.4

Avg Security

56.5 50.0

Avg Efficiency

50.2 52.9

Avg Total Score

56.2 57.4

Avg Structure

73.6 64.7

Avg Load Complexity

41.9 37.2

Avg Lighthouse

32.6 57.5

Best Site Score

71.1 69.7

Worst Site Score

36.6 42.6

Squarespace Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Squarespace	Wix
Architecture	58.2 18 sites	59.2 2 sites
Content Creation	55.8 3 sites	64.2 2 sites
Corporate-personal	56.9 29 sites	61.0 10 sites
Design	57.7 7 sites	60.1 2 sites
Film & Video	57.1 4 sites	—
Photography	56.1 375 sites	56.0 44 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.1-point gap is within the margin of normal variation.

Dimension Edge

Squarespace leads in: Security, Structure, Load Complexity. Wix leads in: Efficiency, Lighthouse. Squarespace has a broader performance advantage across dimensions.

Opportunities for improvement

Squarespace could target Efficiency, Lighthouse to close the gap.
Wix could target Security, Structure, Load Complexity to improve.

Industry-by-Industry Results

Wix wins in 4 of 6 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Squarespace has 7.3× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.