SmugMug vs Wordpress — Platform Benchmark

31.4

SmugMug

12 sites

52.5

Wordpress

235 sites

WINNER

Score Summary

Avg AI Readability

37.7 63.8

Avg Security

33.3 26.9

Avg Efficiency

28.4 57.4

Avg Total Score

31.4 52.5

Avg Structure

19.4 63.5

Avg Load Complexity

34.8 52.9

Avg Lighthouse

31.7 55.6

Best Site Score

42.3 83.9

Worst Site Score

23.1 28.4

SmugMug Wordpress

Performance by Industry

Average total score for each platform within shared industries.

Industry	SmugMug	Wordpress
Architecture	—	48.3 19 sites
Content Creation	—	55.0 3 sites
Corporate-personal	32.7 3 sites	53.0 25 sites
Design	—	52.0 10 sites
Film & Video	—	64.7 1 sites
Photography	31.0 9 sites	52.8 177 sites

Comparison Insights

Overall Verdict

Wordpress significantly outperforms SmugMug by 21.1 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

SmugMug leads in: Security. Wordpress leads in: AI Readability, Efficiency, Structure, Load Complexity, Lighthouse. Wordpress has a broader performance advantage across dimensions.

Opportunities for improvement

SmugMug could target AI Readability, Efficiency, Structure, Load Complexity, Lighthouse to close the gap.
Wordpress could target Security to improve.

Industry-by-Industry Results

Wordpress wins in 2 of 6 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Wordpress has 19.6× more audited sites than SmugMug. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.