31.4
Probably not
12Sites
31.4Avg Score
34.8Avg Load
33.3Avg Security
Performance Averages Overview
Score Distribution
0–44
12
Industries Using Smugmug
| Industry | Sites | Score | Efficiency | Security |
|---|---|---|---|---|
| Photography | 9 | 31.0 | 27.9 | 33.3 |
| Corporate-personal | 3 | 32.7 | 30.0 | 33.3 |
* Averages scores.
Platform Insights
Overall Platform Health
This platform shows significant performance gaps. Sites may be constrained by platform defaults or lack of optimization practices.
Opportunities for improvement
- Review whether platform defaults are limiting scores across all sites.
- Consider auditing the lowest-scoring sites individually for systemic issues.
Strengths & Gaps
AI Readability is the platform's strongest dimension (avg 37.7), while Structure shows the most room for improvement (avg 19.4). This gap is significant and likely reflects a systemic limitation of this platform.
Opportunities for improvement
- Prioritize Structure improvements across sites on this platform.
- Investigate whether platform architecture is limiting Structure scores.
Score Distribution
100% of sites fall below 60 - a large share of the platform's sites need meaningful work.
Opportunities for improvement
- The lower-scoring segment is large enough to warrant a targeted improvement campaign.
- Few sites have reached high scores - platform-level best practices may not be well established.
Industry Performance
Corporate-personal sites on this platform lead with an average of 32.7, while Photography sites trail at 31. Industries perform fairly consistently on this platform.
Top 10 Sites on Smugmug
| # | Domain | Score | Platform | Vertical |
|---|---|---|---|---|
| #1 | danielshea.com | 42.3 | SmugMug | photographer |
| #2 | katedibildox.com | 39.2 | SmugMug | Fine-Art |
| #3 | gilmoregang.com | 36.8 | SmugMug | unknown |
| #4 | reylopezphoto.com | 32.4 | SmugMug | Food-Beverage |
| #5 | elliothawkey.com | 31.9 | SmugMug | Travel |
| #6 | beyondthelands.com | 30.7 | SmugMug | corporate-personal |
| #7 | sergeyponomarev.com | 29.9 | SmugMug | Real-Estate |
| #8 | portfolio.scottkelby.com | 28.3 | SmugMug | Fashion-Editorial |
| #9 | craigdenis.com | 28.0 | SmugMug | Hospitality |
| #10 | portfolio.shoottokyo.com | 27.9 | SmugMug | Fashion-Editorial |