SmugMug vs Wix — Platform Benchmark

31.4

SmugMug

12 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

37.7 77.4

Avg Security

33.3 50.0

Avg Efficiency

28.4 52.9

Avg Total Score

31.4 57.4

Avg Structure

19.4 64.7

Avg Load Complexity

34.8 37.2

Avg Lighthouse

31.7 57.5

Best Site Score

42.3 69.7

Worst Site Score

23.1 42.6

SmugMug Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	SmugMug	Wix
Architecture	—	59.2 2 sites
Content Creation	—	64.2 2 sites
Corporate-personal	32.7 3 sites	61.0 10 sites
Design	—	60.1 2 sites
Photography	31.0 9 sites	56.0 44 sites

Comparison Insights

Overall Verdict

Wix significantly outperforms SmugMug by 25.9 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

SmugMug leads in: nada. Wix leads in: AI Readability, Security, Efficiency, Structure, Load Complexity, Lighthouse. Wix has a broader performance advantage across dimensions.

Opportunities for improvement

SmugMug could target AI Readability, Security, Efficiency, Structure, Load Complexity, Lighthouse to close the gap.

Industry-by-Industry Results

Wix wins in 2 of 5 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Wix has 5× more audited sites than SmugMug. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.