Framer vs Custom — Platform Benchmark

50.3

Framer

6 sites

51.8

Custom

254 sites

WINNER

Score Summary

Avg AI Readability

42.8 52.2

Avg Security

50.0 37.2

Avg Efficiency

52.5 56.6

Avg Total Score

50.3 51.8

Avg Structure

48.7 47.1

Avg Load Complexity

48.3 67.6

Avg Lighthouse

61.8 54.9

Best Site Score

55.6 87.6

Worst Site Score

37.4 15.7

Framer Custom

Performance by Industry

Average total score for each platform within shared industries.

Industry	Framer	Custom
Architecture	55.0 1 sites	52.4 6 sites
Content Creation	—	54.1 6 sites
Corporate-personal	—	47.3 86 sites
Design	46.5 3 sites	66.2 3 sites
Photography	53.7 2 sites	53.9 153 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 1.5-point gap is within the margin of normal variation.

Dimension Edge

Framer leads in: Security, Lighthouse. Custom leads in: AI Readability, Efficiency, Load Complexity. Custom has a broader performance advantage across dimensions.

Opportunities for improvement

Framer could target AI Readability, Efficiency, Load Complexity to close the gap.
Custom could target Security, Lighthouse to improve.

Industry-by-Industry Results

Custom wins in 2 of 5 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Custom has 42.3× more audited sites than Framer. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.