Framer vs Custom — Platform Benchmark

52.1

Framer

7 sites

WINNER

51.9

Custom

256 sites

Score Summary

Avg AI Readability

47.1 52.3

Avg Security

50.0 37.3

Avg Efficiency

54.1 56.8

Avg Total Score

52.1 51.9

Avg Structure

51.0 47.2

Avg Load Complexity

50.0 67.7

Avg Lighthouse

62.4 55.1

Best Site Score

62.8 87.6

Worst Site Score

37.4 15.7

Framer Custom

Performance by Industry

Average total score for each platform within shared industries.

Industry	Framer	Custom
Architecture	55.0 1 sites	52.4 6 sites
Content Creation	—	54.1 6 sites
Corporate-personal	—	47.3 86 sites
Design	46.5 3 sites	66.2 3 sites
Photography	56.7 3 sites	54.1 155 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 0.2-point gap is within the margin of normal variation.

Dimension Edge

Framer leads in: Security, Structure, Lighthouse. Custom leads in: AI Readability, Efficiency, Load Complexity. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Framer could target AI Readability, Efficiency, Load Complexity to close the gap.
Custom could target Security, Structure, Lighthouse to improve.

Industry-by-Industry Results

Framer wins in 2 of 5 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Custom has 36.6× more audited sites than Framer. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.