Format vs Photofolio — Platform Benchmark

54.4

Format

73 sites

59.6

Photofolio

149 sites

WINNER

Score Summary

Avg AI Readability

54.8 64.2

Avg Security

66.5 16.5

Avg Efficiency

50.2 73.4

Avg Total Score

54.4 59.6

Avg Structure

47.4 80.5

Avg Load Complexity

50.9 83.2

Avg Lighthouse

52.4 53.5

Best Site Score

68.9 68.9

Worst Site Score

27.3 44.1

Format Photofolio

Performance by Industry

Average total score for each platform within shared industries.

Industry	Format	Photofolio
Architecture	60.6 5 sites	58.1 4 sites
Corporate-personal	63.3 2 sites	60.8 8 sites
Design	—	60.5 1 sites
Film & Video	—	56.9 1 sites
Photography	53.7 66 sites	59.6 135 sites

Comparison Insights

Overall Verdict

Photofolio holds a modest 5.2-point lead over Format. The difference is real but not decisive.

Dimension Edge

Format leads in: Security. Photofolio leads in: AI Readability, Efficiency, Structure, Load Complexity. Photofolio has a broader performance advantage across dimensions.

Opportunities for improvement

Format could target AI Readability, Efficiency, Structure, Load Complexity to close the gap.
Photofolio could target Security to improve.

Industry-by-Industry Results

Format wins in 2 of 5 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Photofolio has 2× more audited sites than Format. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.