Custom vs Zenfolio
Custom leadsScore Summary
Performance by Industry
Average total score for each platform within shared industries.
| Industry | Custom | Zenfolio |
|---|---|---|
| Architecture | 52.4 6 sites | — |
| Content Creation | 54.1 6 sites | — |
| Corporate-personal | 47.3 86 sites | — |
| Design | 66.2 3 sites | — |
| Photography | 53.9 153 sites | 50.9 4 sites |
Comparison Insights
Overall Verdict
Both platforms perform at a very similar level - the 0.9-point gap is within the margin of normal variation.
Dimension Edge
Custom leads in: Efficiency, Load Complexity, Lighthouse. Zenfolio leads in: Security, Structure. Custom has a broader performance advantage across dimensions.
Opportunities for improvement
- Custom could target Security, Structure to close the gap.
- Zenfolio could target Efficiency, Load Complexity, Lighthouse to improve.
Industry-by-Industry Results
Custom wins in 1 of 5 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.
Sample Size Consideration
Custom has 63.5× more audited sites than Zenfolio. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.