Custom vs Wordpress — Platform Benchmark

51.8

Custom

254 sites

52.5

Wordpress

235 sites

WINNER

Score Summary

Avg AI Readability

52.2 63.8

Avg Security

37.2 26.9

Avg Efficiency

56.6 57.4

Avg Total Score

51.8 52.5

Avg Structure

47.1 63.5

Avg Load Complexity

67.6 52.9

Avg Lighthouse

54.9 55.6

Best Site Score

87.6 83.9

Worst Site Score

15.7 28.4

Custom Wordpress

Performance by Industry

Average total score for each platform within shared industries.

Industry	Custom	Wordpress
Architecture	52.4 6 sites	48.3 19 sites
Content Creation	54.1 6 sites	55.0 3 sites
Corporate-personal	47.3 86 sites	53.0 25 sites
Design	66.2 3 sites	52.0 10 sites
Film & Video	—	64.7 1 sites
Photography	53.9 153 sites	52.8 177 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 0.7-point gap is within the margin of normal variation.

Dimension Edge

Custom leads in: Security, Load Complexity. Wordpress leads in: AI Readability, Structure. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Custom could target AI Readability, Structure to close the gap.
Wordpress could target Security, Load Complexity to improve.

Industry-by-Industry Results

Custom wins in 3 of 6 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.