Custom vs Photofolio — Platform Benchmark

51.8

Custom

254 sites

59.6

Photofolio

149 sites

WINNER

Score Summary

Avg AI Readability

52.2 64.2

Avg Security

37.2 16.5

Avg Efficiency

56.6 73.4

Avg Total Score

51.8 59.6

Avg Structure

47.1 80.5

Avg Load Complexity

67.6 83.2

Avg Lighthouse

54.9 53.5

Best Site Score

87.6 68.9

Worst Site Score

15.7 44.1

Custom Photofolio

Performance by Industry

Average total score for each platform within shared industries.

Industry	Custom	Photofolio
Architecture	52.4 6 sites	58.1 4 sites
Content Creation	54.1 6 sites	—
Corporate-personal	47.3 86 sites	60.8 8 sites
Design	66.2 3 sites	60.5 1 sites
Film & Video	—	56.9 1 sites
Photography	53.9 153 sites	59.6 135 sites

Comparison Insights

Overall Verdict

Photofolio holds a modest 7.8-point lead over Custom. The difference is real but not decisive.

Dimension Edge

Custom leads in: Security. Photofolio leads in: AI Readability, Efficiency, Structure, Load Complexity. Photofolio has a broader performance advantage across dimensions.

Opportunities for improvement

Custom could target AI Readability, Efficiency, Structure, Load Complexity to close the gap.
Photofolio could target Security to improve.

Industry-by-Industry Results

Photofolio wins in 3 of 6 shared industries - its overall lead holds across verticals.