website benchmark

williamloughran.co.uk Website

Last audited May 19, 2026 · 1 total audit(s)

https://www.williamloughran.co.uk/ ↗

52.0 Average

Score Breakdown

Industry avg: 53.9 · -1.9 vs industry+platform avg

AI Readability 48.2
Security 16.7
Structure 76.3
Load Complexity 55.0
Lighthouse 64.0

Industry + platform average

How This Site Compares

Custom sites in photography

52.0 · williamloughran.co.uk
53.9 · Avg (Custom in photography)
This site Industry + platform avg
🤖

AI Readability

48.2

This score estimates how effectively AI systems can interpret, summarize, and reference your website content.

Content Structure Clarity

94/100

Your content structure is generally clear, with minor opportunities to improve hierarchy and section clarity.

Opportunities for improvement
  • Improve heading hierarchy consistency.

Semantic Understanding

46/100

Limited semantic markup reduces the ability of AI systems to confidently interpret your content.

Opportunities for improvement
  • Add more specific schema types.
  • Add Person schema.
  • Add CreativeWork schema.

AI Preview Readiness

100/100

Your metadata is well optimized for previews, summaries, and AI-generated snippets.

Content Accessibility Signals

85/100

Accessibility signals are generally strong, with room to improve content relationships and media descriptions.

Opportunities for improvement
  • Add descriptive alt text to all images.
  • Improve contextual internal linking.
Technical Details
SchemaNo Schema tags found
Open Graph: og:title og:description og:image og:site_name og:type og:url og:image:type og:image:width og:image:height
Twitter Card: twitter:title twitter:description twitter:image twitter:site" content="@WLCars twitter:card
Content:Page has 380 words; Avg sentence length: 13; Content noise ratio: 0.084;
Images: 16; Image/100 words ratio: 4.21; No video found.
Semantic:Main tag: not found; Footer tag: ; Header tag: ;
Heading clarity score: 93.9; Reading level grade: 53; Semantic richness score: 65
SEO Basics:Image alt coverage ratio: 0.875; No Title tag found.
No Meta description found. Canonical tag not found.

Website Efficiency

65

Measures how efficiently your website is structured, delivered, and experienced across devices.

76.3/100
Structural Efficiency
55/100
Load Efficiency
Key Insights
  • Asset weight is moderate to high, which can affect mobile load experience.
  • Multiple third-party domains may increase load complexity and reduce stability.

 

Google's Pagespeed Insights

64/100
64
Performance
42
Accessibility
96
Best Practices
67
SEO
Technical Details
Html structure: Page built of 474 DOM nodes - nice!
Html file size: 31.22 KB
Networking: External assets from 6 third-party domains!! (12 JS, 4 CSS), totaling at 2.082 MB.
Results: TTFB: 153.9ms; Fully Loaded: 2.11s
🔒

Security

16.7

This score evaluates browser security protections, encrypted communication, and modern security header coverage.

Secure Connection Protection

50/100

Basic HTTPS protection is present, but additional transport security improvements are recommended.

Opportunities for improvement
  • Add Strict-Transport-Security headers.

Browser Attack Prevention

0/100

Missing browser protections increase exposure to common attack techniques.

Opportunities for improvement
  • Prevent clickjacking with X-Frame-Options.
  • Prevent unsafe MIME sniffing with X-Content-Type-Options.

Content Execution Control

25/100

Without a Content Security Policy, browsers have fewer restrictions on executable content.

Opportunities for improvement
  • Add a Content-Security-Policy header.

Security Header Coverage

17/100

Several important security protections are missing or incomplete.