website benchmark

oddlondon.com Website

Last audited May 19, 2026 · 1 total audit(s)

https://www.oddlondon.com/ ↗

55.9 Average

Score Breakdown

Industry avg: 52.8 · +3.1 vs industry+platform avg

AI Readability 79.0
Security 16.7
Structure 73.9
Load Complexity 47.0
Lighthouse 63.0

Industry + platform average

How This Site Compares

Wordpress sites in photography

55.9 · oddlondon.com
52.8 · Avg (Wordpress in photography)
This site Industry + platform avg
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AI Readability

79.0

This score estimates how effectively AI systems can interpret, summarize, and reference your website content.

Content Structure Clarity

95/100

Your page structure is exceptionally clear. AI systems can easily identify sections and understand content hierarchy.

Opportunities for improvement
  • Improve heading hierarchy consistency.

Semantic Understanding

71/100

Limited semantic markup reduces the ability of AI systems to confidently interpret your content.

Opportunities for improvement
  • Add Person schema.
  • Add CreativeWork schema.

AI Preview Readiness

94/100

Your metadata is well optimized for previews, summaries, and AI-generated snippets.

Opportunities for improvement
  • Add social preview images.

Content Accessibility Signals

93/100

Images and internal relationships are highly accessible to AI systems and search engines.

Opportunities for improvement
  • Improve contextual internal linking.
Technical Details
SchemaThis site has 7 schema types, in 1 a single Json ld tag: BreadcrumbList EntryPoint ListItem ReadAction SearchAction WebPage WebSite
Open Graph: og:locale og:type og:title og:description og:url og:site_name
Twitter Card: twitter:card twitter:site
Content:Page has 182 words; Avg sentence length: 23; Content noise ratio: 0.021;
Images: 18; Image/100 words ratio: 9.89; No video found.
Semantic:Main tag: not found; Footer tag: ; Header tag: ;
Heading clarity score: 94.7; Reading level grade: 52; Semantic richness score: 53
SEO Basics:Image alt coverage ratio: 1; Title is 69 characters long, quality is `too_long`.
Meta description is 137 characters long, quality is `ok`. Canonical tag found . Yay.

Website Efficiency

61

Measures how efficiently your website is structured, delivered, and experienced across devices.

73.9/100
Structural Efficiency
47/100
Load Efficiency
Key Insights
  • Asset weight is moderate to high, which can affect mobile load experience.
  • Multiple third-party domains may increase load complexity and reduce stability.

 

Google's Pagespeed Insights

63/100
63
Performance
85
Accessibility
73
Best Practices
92
SEO
Technical Details
Html structure: Page built of 282 DOM nodes - nice!
Html file size: 50.62 KB
Networking: External assets from 3 third-party domains (16 JS, 5 CSS), totaling at 6.16 MB.
Results: TTFB: 233ms; Fully Loaded: 2.98s
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Security

16.7

This score evaluates browser security protections, encrypted communication, and modern security header coverage.

Secure Connection Protection

50/100

Basic HTTPS protection is present, but additional transport security improvements are recommended.

Opportunities for improvement
  • Add Strict-Transport-Security headers.

Browser Attack Prevention

0/100

Missing browser protections increase exposure to common attack techniques.

Opportunities for improvement
  • Prevent clickjacking with X-Frame-Options.
  • Prevent unsafe MIME sniffing with X-Content-Type-Options.

Content Execution Control

25/100

Without a Content Security Policy, browsers have fewer restrictions on executable content.

Opportunities for improvement
  • Add a Content-Security-Policy header.

Security Header Coverage

17/100

Several important security protections are missing or incomplete.