Wix vs Wix — Platform Benchmark

57.4

Wix

60 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

77.4 77.4

Avg Security

50.0 50.0

Avg Efficiency

52.9 52.9

Avg Total Score

57.4 57.4

Avg Structure

64.7 64.7

Avg Load Complexity

37.2 37.2

Avg Lighthouse

57.5 57.5

Best Site Score

69.7 69.7

Worst Site Score

42.6 42.6

Wix Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Wix
Architecture	—	59.2 2 sites
Content Creation	—	64.2 2 sites
Corporate-personal	—	61.0 10 sites
Design	—	60.1 2 sites
Photography	—	56.0 44 sites

Comparison Insights

Overall Verdict

Both platforms perform at a very similar level - the 0-point gap is within the margin of normal variation.

Dimension Edge

Wix leads in: nada. Wix leads in: nada. The platforms are closely matched across all measured dimensions.

Industry-by-Industry Results

The platforms split industry wins evenly across 5 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.