Wix vs Photofolio — Platform Benchmark

57.4

Wix

60 sites

59.6

Photofolio

149 sites

WINNER

Score Summary

Avg AI Readability

77.4 64.2

Avg Security

50.0 16.5

Avg Efficiency

52.9 73.4

Avg Total Score

57.4 59.6

Avg Structure

64.7 80.5

Avg Load Complexity

37.2 83.2

Avg Lighthouse

57.5 53.5

Best Site Score

69.7 68.9

Worst Site Score

42.6 44.1

Wix Photofolio

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Photofolio
Architecture	—	58.1 4 sites
Content Creation	—	—
Corporate-personal	—	60.8 8 sites
Design	—	60.5 1 sites
Film & Video	—	56.9 1 sites
Photography	—	59.6 135 sites

Comparison Insights

Overall Verdict

Photofolio holds a modest 2.2-point lead over Wix. The difference is real but not decisive.

Dimension Edge

Wix leads in: AI Readability, Security, Lighthouse. Photofolio leads in: Efficiency, Structure, Load Complexity. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wix could target Efficiency, Structure, Load Complexity to close the gap.
Photofolio could target AI Readability, Security, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 6 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

Photofolio has 2.5× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.