Zenfolio vs Wix — Platform Benchmark

50.9

Zenfolio

4 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

53.0 77.4

Avg Security

58.3 50.0

Avg Efficiency

48.5 52.9

Avg Total Score

50.9 57.4

Avg Structure

69.7 64.7

Avg Load Complexity

34.8 37.2

Avg Lighthouse

38.8 57.5

Best Site Score

55.1 69.7

Worst Site Score

47.0 42.6

Zenfolio Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Zenfolio	Wix
Architecture	—	59.2 2 sites
Content Creation	—	64.2 2 sites
Corporate-personal	—	61.0 10 sites
Design	—	60.1 2 sites
Photography	50.9 4 sites	56.0 44 sites

Comparison Insights

Overall Verdict

Wix holds a modest 6.4-point lead over Zenfolio. The difference is real but not decisive.

Dimension Edge

Zenfolio leads in: Security, Structure. Wix leads in: AI Readability, Efficiency, Load Complexity, Lighthouse. Wix has a broader performance advantage across dimensions.

Opportunities for improvement

Zenfolio could target AI Readability, Efficiency, Load Complexity, Lighthouse to close the gap.
Wix could target Security, Structure to improve.

Industry-by-Industry Results

Wix wins in 1 of 5 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Wix has 15× more audited sites than Zenfolio. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.