Wordpress vs Wix — Platform Benchmark

52.5

Wordpress

235 sites

57.4

Wix

60 sites

WINNER

Score Summary

Avg AI Readability

63.8 77.4

Avg Security

26.9 50.0

Avg Efficiency

57.4 52.9

Avg Total Score

52.5 57.4

Avg Structure

63.5 64.7

Avg Load Complexity

52.9 37.2

Avg Lighthouse

55.6 57.5

Best Site Score

83.9 69.7

Worst Site Score

28.4 42.6

Wordpress Wix

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wordpress	Wix
Architecture	48.3 19 sites	59.2 2 sites
Content Creation	55.0 3 sites	64.2 2 sites
Corporate-personal	53.0 25 sites	61.0 10 sites
Design	52.0 10 sites	60.1 2 sites
Film & Video	64.7 1 sites	—
Photography	52.8 177 sites	56.0 44 sites

Comparison Insights

Overall Verdict

Wix holds a modest 4.8-point lead over Wordpress. The difference is real but not decisive.

Dimension Edge

Wordpress leads in: Efficiency, Load Complexity. Wix leads in: AI Readability, Security. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wordpress could target AI Readability, Security to close the gap.
Wix could target Efficiency, Load Complexity to improve.

Industry-by-Industry Results

Wix wins in 5 of 6 shared industries - its overall lead holds across verticals.

Sample Size Consideration

Wordpress has 3.9× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.