Wix vs Wordpress — Platform Benchmark

57.4

Wix

60 sites

WINNER

52.5

Wordpress

235 sites

Score Summary

Avg AI Readability

77.4 63.8

Avg Security

50.0 26.9

Avg Efficiency

52.9 57.4

Avg Total Score

57.4 52.5

Avg Structure

64.7 63.5

Avg Load Complexity

37.2 52.9

Avg Lighthouse

57.5 55.6

Best Site Score

69.7 83.9

Worst Site Score

42.6 28.4

Wix Wordpress

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Wordpress
Architecture	59.2 2 sites	48.3 19 sites
Content Creation	64.2 2 sites	55.0 3 sites
Corporate-personal	61.0 10 sites	53.0 25 sites
Design	60.1 2 sites	52.0 10 sites
Film & Video	—	64.7 1 sites
Photography	56.0 44 sites	52.8 177 sites

Comparison Insights

Overall Verdict

Wix holds a modest 4.8-point lead over Wordpress. The difference is real but not decisive.

Dimension Edge

Wix leads in: AI Readability, Security. Wordpress leads in: Efficiency, Load Complexity. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wix could target Efficiency, Load Complexity to close the gap.
Wordpress could target AI Readability, Security to improve.

Industry-by-Industry Results

Wix wins in 5 of 6 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Wordpress has 3.9× more audited sites than Wix. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.