Wix vs Framer — Platform Benchmark

57.4

Wix

60 sites

WINNER

50.3

Framer

6 sites

Score Summary

Avg AI Readability

77.4 42.8

Avg Security

50.0 50.0

Avg Efficiency

52.9 52.5

Avg Total Score

57.4 50.3

Avg Structure

64.7 48.7

Avg Load Complexity

37.2 48.3

Avg Lighthouse

57.5 61.8

Best Site Score

69.7 55.6

Worst Site Score

42.6 37.4

Wix Framer

Performance by Industry

Average total score for each platform within shared industries.

Industry	Wix	Framer
Architecture	59.2 2 sites	55.0 1 sites
Content Creation	64.2 2 sites	—
Corporate-personal	61.0 10 sites	—
Design	60.1 2 sites	46.5 3 sites
Photography	56.0 44 sites	53.7 2 sites

Comparison Insights

Overall Verdict

Wix holds a modest 7-point lead over Framer. The difference is real but not decisive.

Dimension Edge

Wix leads in: AI Readability, Structure. Framer leads in: Load Complexity, Lighthouse. Each platform has distinct strengths in different dimensions.

Opportunities for improvement

Wix could target Load Complexity, Lighthouse to close the gap.
Framer could target AI Readability, Structure to improve.

Industry-by-Industry Results

Wix wins in 3 of 5 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

Wix has 10× more audited sites than Framer. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.