SmugMug vs Exhibit — Platform Benchmark

31.4

SmugMug

12 sites

64.0

Exhibit

4 sites

WINNER

Score Summary

Avg AI Readability

37.7 73.5

Avg Security

33.3 16.7

Avg Efficiency

28.4 77.3

Avg Total Score

31.4 64.0

Avg Structure

19.4 80.8

Avg Load Complexity

34.8 86.3

Avg Lighthouse

31.7 62.8

Best Site Score

42.3 70.0

Worst Site Score

23.1 59.7

SmugMug Exhibit

Performance by Industry

Average total score for each platform within shared industries.

Industry	SmugMug	Exhibit
Corporate-personal	32.7 3 sites	—
Photography	31.0 9 sites	64.0 4 sites

Comparison Insights

Overall Verdict

Exhibit significantly outperforms SmugMug by 32.6 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

SmugMug leads in: Security. Exhibit leads in: AI Readability, Efficiency, Structure, Load Complexity, Lighthouse. Exhibit has a broader performance advantage across dimensions.

Opportunities for improvement

SmugMug could target AI Readability, Efficiency, Structure, Load Complexity, Lighthouse to close the gap.
Exhibit could target Security to improve.

Industry-by-Industry Results

Exhibit wins in 1 of 2 shared industries - its overall lead holds across verticals.

Sample Size Consideration

SmugMug has 3× more audited sites than Exhibit. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.